Lust: Fashion Editorial regarding animal testing

New products are always emerging and with that, the pressure of having the safety guidelines followed. Unfortunately these guidelines still include animal tests.

Testing cosmetic products and their ingredients on animals was banned in the UK in 1998.

The European Commission on 11 September 2013 implemented the testing ban, which prohibits the test of finished cosmetic products on animals, adding to the testing ban on cosmetic ingredients established since 11 March 2009. On the same date, the marketing ban was applied, establishing the prohibition to market finished cosmetic products and ingredients in the EU which were tested on animals.  The legislation is part of EU Regulation 1223/2009 (Cosmetics Regulation).

In the past China did not approve any cosmetics unless it was tested on animals first. Fortunately  by July 2014 the law was abolished and other alternatives to animal testing are in process.

Close up
flour and raspberry jam were used as makeup


During my research I contacted Cruelty Free International and Peta.

Cruelty Free International is a limited company which gives advice  and expert opinion to companies, media and government. This organisation is active for 100 years helping fighting animal testing by creating political alliances, companies research and by spreading the message throught social media.

Leaping Bunny is the only international recognised certification for cosmetics and household products. Leaping Bunny is a Cruelty Free International program which audits a company’s entire supply-chain and monitors the system to check if companies meet their strict criteria.

To become Leaping Bunny certified companies must guarantee that no animal testing takes place on their finished products. This includes the ingredients these products are made up of, at all stages of product development by the company, its laboratories, manufacturers and ingredients suppliers -after a fixed cut-off date.

Peta also have a cruelty-free certification called Beauty Without Bunnies Program. Companies on PETA’s cruelty-free company list have the option to license PETA’s cruelty-free bunny logo but it is not mandatory. PETA’s online “Do Test” and “Don’t Test” lists are updated frequently to reflect additions or deletions.



Modern science is replacing last century’s animal tests with KINDER, FASTER, BETTER tools for consumer safety.

Humane Society International

Animal testing is still legal in almost 80% of the world and progress is necessary, in order to stop this cruelty.

Please join the #becrueltyfree the largest movement against animal testing, helping thousands of animals to avoid torture and pain.


Photography Ieva Lasmane (@lasmaneieva)

Styling Green Taja (@taja_asiul)

Mua QiuYi He (@qyeehe)

Model Alise Grinfelde

Clothes: Traid



This beautiful cat is Rafiki. During the shoot he was safe, exploring everything and eating a lot of snacks.


Rafiki enjoyed the  raspberry jam







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