Lust: Fashion Editorial regarding animal testing

New products are always emerging and with that, the pressure of having the safety guidelines followed. Unfortunately these guidelines still include animal tests.

Testing cosmetic products and their ingredients on animals was banned in the UK in 1998.

The European Commission on 11 September 2013 implemented the testing ban, which prohibits the test of finished cosmetic products on animals, adding to the testing ban on cosmetic ingredients established since 11 March 2009. On the same date, the marketing ban was applied, establishing the prohibition to market finished cosmetic products and ingredients in the EU which were tested on animals.  The legislation is part of EU Regulation 1223/2009 (Cosmetics Regulation).

In the past China did not approve any cosmetics unless it was tested on animals first. Fortunately  by July 2014 the law was abolished and other alternatives to animal testing are in process.

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flour and raspberry jam were used as makeup

 

During my research I contacted Cruelty Free International and Peta.

Cruelty Free International is a limited company which gives advice  and expert opinion to companies, media and government. This organisation is active for 100 years helping fighting animal testing by creating political alliances, companies research and by spreading the message throught social media.

Leaping Bunny is the only international recognised certification for cosmetics and household products. Leaping Bunny is a Cruelty Free International program which audits a company’s entire supply-chain and monitors the system to check if companies meet their strict criteria.

To become Leaping Bunny certified companies must guarantee that no animal testing takes place on their finished products. This includes the ingredients these products are made up of, at all stages of product development by the company, its laboratories, manufacturers and ingredients suppliers -after a fixed cut-off date.

Peta also have a cruelty-free certification called Beauty Without Bunnies Program. Companies on PETA’s cruelty-free company list have the option to license PETA’s cruelty-free bunny logo but it is not mandatory. PETA’s online “Do Test” and “Don’t Test” lists are updated frequently to reflect additions or deletions.

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Modern science is replacing last century’s animal tests with KINDER, FASTER, BETTER tools for consumer safety.

Humane Society International

Animal testing is still legal in almost 80% of the world and progress is necessary, in order to stop this cruelty.

Please join the #becrueltyfree the largest movement against animal testing, helping thousands of animals to avoid torture and pain.

 

Photography Ieva Lasmane (@lasmaneieva)

Styling Green Taja (@taja_asiul)

Mua QiuYi He (@qyeehe)

Model Alise Grinfelde

Clothes: Traid

 

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This beautiful cat is Rafiki. During the shoot he was safe, exploring everything and eating a lot of snacks.

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Rafiki enjoyed the  raspberry jam

 

 

 

 

 

 

Fashion Editorial: Testing & Experimentation

Second part of my photo shoot “Fuchsine”

Inside the world of ‘Fast Fashion’, a term coined by retailers to encapsulate how trends can quickly move from the catwalk to the consumer’s hands, the manufacturing is quick and cheap and consumers can easily take advantage of affordable collections in shops like H&M and Zara, and get involved in current fashion crazes.

In this way consumers, don’t get as much involved with fashion sustainability and therefore it does not constitute part of their social identity, rather the opposite. There is a greater need to discuss sustainable consumption so more people can begin to identify with it.  We as consumers should adopt new fashion habits and broaden our knowledge regarding how our clothes are made and where they came from.

The harvest methods, the cultivation, the distribution, and the manufacturing are big processes which involve several people and are factors which should be thoroughly followed by international standards controls.

The production of fibres and textiles is increasing, with cotton and polyester dominating the fashion market with large amounts of water and energy used in the production process.

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The title of the photo shoot I previously published, derives from the  synthetic magenta dye, fuchsine.

This dye does not occur in the nature and is used mainly as a textile dye . It has a green appearance but it becomes magenta after dissolved in water.

This dye created controversy as it showed that there is a high risk of contracting bladder cancer among the men who worked in the manufacturing. Because our theme is regarding wastewater pollution by textile fabrics, the process of dying is the main cause for the changing colour of the natural resources. 

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A’Marie and Mabi Swimwear were the selected brands for this editorial.

A’Marie uses natural and manmade materials and its manufactured in accordance with the highest European environmental standards. The  sustainable fabrics used in the clothes are Alcantara, Micromodal and Tencel.

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A’Marie Clothes

 

Mabi Swimwear is a sustainable brand made in Brazil and based in London.

This brand is part of the brazilian organization Green Initiative (Iniciativa Verde), which helps deforestation in Brazil.

Green Initiative and Friend of Forest (Amigo da Floresta) are projects with the aim of  contributing to the improvement of biodiversity, water and air quality by calculating the carbon emissions of companies and replanting trees in the Brazilian Forest.

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Swimsuit Mabi Swimwear

 

Eco-friendly and Ethical fashion should be the rule by 2017 and unfortunately there is still a lot to fight for, for the sake of the workers, animals, environment and for our health as well.

Numerous organisations and campaigns are doing their best to promote their core values, defending nature and advocating human rights.

I will be posting more fashion editorials with sustainable brands/designers, if however, you know any sustainable brands available in UK which I could collaborate with, please contact me.

Meanwhile enjoy some pictures of the shoot!

 

Photography Ieva Lasmane (@lasmaneieva)

Styling Green Taja (@taja_asiul)

Mua & Model QiuYi He (@qyeehe)

Brands: A’Marie & Mabi Swimwear ( Ethical and sustainable brands)

Fashion Editorial : fuchsine

 This editorial is regarding  water pollution by industrial fashion facilities, through wastewater discharge. This issue is affecting biologic habitats as well threatening the lives of thousand of animals and humans.

Water is the fundamental basis for life and poisoning it can taint all Planet’s life.

Urgent action should be put in practice in order to prevent more irreversible environmental and health consequences.

Water discharge by industrial facilities is not a sustainable or ethical action! Awareness and consequent action are essential to this unsustainable and non ethical issue!

17-20% of water pollution comes from fashion industrial facilities where it is used in several processes of treatment and deying textiles.

Over 8000 chemicals are used in the process of manufacturing clothes, where the majority will later be dumped in fresh water resources.

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A’Marie Brand

Domestic handwashing of clothing also causes an impact to the overall water quality.

Wastewater treatment plants can’t process all the hazardous water pollutants resulting in longlasting irreversible environmental and health issues.

In 2011 Greenpeace started a programm called Detox Campaign, exposing the relation between fashion brands, suppliers and water pollution. Consequently it generating controversy, culminating in a Detox Fashion Manifesto which was signed  by designers, bloggers and models.

Meanwhile in China, suppliers are forced to regulate wastewater pollution by their factories as textile production is one of the more pollutent in China.

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A’Marie Brand

Fortunately by 2015 the government made it a criminal act to pollute, however there is still a long journey to increase the environmental footprint. The price to recycle wastewater is still very high for some companies, which contributes to the violation of pollution standards in China.

Also, citarum river, in Indonesia, is one of the most polluted rivers in the world due to the amount of factories nearby. No care was taken and now the river contains highs amounts of arsenic, mercury and other toxins that can cause the burning of human skin and the death of the aquatic life.

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Brighton cliffs

Fuchsine Editorial was shot with purple film which shifts colors: Blue becomes green, green becomes purple, pink becomes yellow. Red tones stay red, which keeps natural skin color quite natural. This way the color change was included as comparison to the rivers color change by the textile factories.

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Mabi Swimwear Brand
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Photography Ieva Lasmane (@lasmaneieva)

Styling Green Taja (@taja_asiul)

Mua & Model QiuYi He (@qyeehe)

Brands: A’Marie & Mabi Swimwear ( Ethical and sustainable brands)

The Second Hand Trade

Fast Fashion has become so incorporated into our lives and style routine that people tend to forget how much of an big impact it has . Some brands have even incorporated new collections in addition to the main spring/summer and autumn/winter, in order to drive clients to new items and to, consequently, increase sales.

My wardrobe is, at the moment, 50% second hand clothing. I always found the process of selecting vintage items relaxing; trying to understand who was the previous owner and why did he/she discard such an item. I am usually asked if I think wearing clothing belonging to other people will effect my own energy balance (yes, a lot of people ask me this!), well my answer is….. no.

Personally, I think the process of buying clothing should be more romantic; the quest for that special item, the first visual contact, the physical experience and the subsequent falling in love. That is why we often transfer part of us into the item, with the belief that it is going to make us happy, allowing a flow of good energy.

Second hand clothing permits us to be creative, selective and to express ourselves through clothes without the pressure of looking trendy or without spending too much money.

By recycling or reusing second hand clothes, we are decreasing the carbon footprint and increasing the product’s lifespan, and not allowing the clothing to pile in a landfill. By selecting our own clothing from a rail full of items from different cultures or eras, we are creating our own self expression and not allowing fast fashion to dictate our style.

Also, mending clothing is a plus: its useful ,relaxing and prevents the fast discard of imperfect items.

So…if you want to make a difference regarding sustainability and fashion, you have the power to do it! If you do like specific brands and you are not yet ready to get rid of them, inform yourself first about where those clothes come from. Not all the second hand clothing is part of ethical clothing, and that is when we need to apply our morals and knowledge, selecting between new and old.

Photo Shoot with Veggies

As a Fashion Styling & Production student, I am asked to do several photo shoots during my academic year. This shoot is amongst my favourites, the theme Death is important because I wanted to portray it as a process of change and progress; we need to let go old of habits in order to acquire new ones. This theme was then directly incorporated with the values of Sustainability and Vegetarianism.

“Veggies Don’t Scream” is a photo shoot made with only fruit, vegetables and flowers. All the necklaces and headpieces were handmade by me with patience and care. I got my inspiration from the goddess Kali, a powerful female figure who in the shoot also represents Mother Earth.

When the shoot was over, some fruit was eaten and some were given to the birds.

Styling & Production @taja_asiul
Photgrapher @jamesrgee
MUA @gurpalbansal
Model @lana.maciver

I hope you all like it!

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