Fashion Editorial : fuchsine

 This editorial is regarding  water pollution by industrial fashion facilities, through wastewater discharge. This issue is affecting biologic habitats as well threatening the lives of thousand of animals and humans.

Water is the fundamental basis for life and poisoning it can taint all Planet’s life.

Urgent action should be put in practice in order to prevent more irreversible environmental and health consequences.

Water discharge by industrial facilities is not a sustainable or ethical action! Awareness and consequent action are essential to this unsustainable and non ethical issue!

17-20% of water pollution comes from fashion industrial facilities where it is used in several processes of treatment and deying textiles.

Over 8000 chemicals are used in the process of manufacturing clothes, where the majority will later be dumped in fresh water resources.

Image 1
A’Marie Brand

Domestic handwashing of clothing also causes an impact to the overall water quality.

Wastewater treatment plants can’t process all the hazardous water pollutants resulting in longlasting irreversible environmental and health issues.

In 2011 Greenpeace started a programm called Detox Campaign, exposing the relation between fashion brands, suppliers and water pollution. Consequently it generating controversy, culminating in a Detox Fashion Manifesto which was signed  by designers, bloggers and models.

Meanwhile in China, suppliers are forced to regulate wastewater pollution by their factories as textile production is one of the more pollutent in China.

Image 2
A’Marie Brand

Fortunately by 2015 the government made it a criminal act to pollute, however there is still a long journey to increase the environmental footprint. The price to recycle wastewater is still very high for some companies, which contributes to the violation of pollution standards in China.

Also, citarum river, in Indonesia, is one of the most polluted rivers in the world due to the amount of factories nearby. No care was taken and now the river contains highs amounts of arsenic, mercury and other toxins that can cause the burning of human skin and the death of the aquatic life.

Image 3
Brighton cliffs

Fuchsine Editorial was shot with purple film which shifts colors: Blue becomes green, green becomes purple, pink becomes yellow. Red tones stay red, which keeps natural skin color quite natural. This way the color change was included as comparison to the rivers color change by the textile factories.

Screen Shot 2017-05-31 at 14.04.28
Fuchsine
Screen Shot 2017-05-31 at 14.04.16
Mabi Swimwear Brand
Screen Shot 2017-05-31 at 14.04.53
Fuchsine

Photography Ieva Lasmane (@lasmaneieva)

Styling Green Taja (@taja_asiul)

Mua & Model QiuYi He (@qyeehe)

Brands: A’Marie & Mabi Swimwear ( Ethical and sustainable brands)

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